The goal was to redesign a free tool page that provides a limited set of insights and serves as an entry point to the paid product.
By restructuring the experience and improving clarity, the redesign increased conversions to the main product by 30%.
By restructuring the experience and improving clarity, the redesign increased conversions to the main product by 30%.
2024
domain overview
The page contained a large amount of data, which meant it couldn’t be approached as a typical landing page.
The key challenge was to organize the information and establish a predictable user journey, ensuring that users could clearly understand the data and naturally progress toward the upgrade path.
The key challenge was to organize the information and establish a predictable user journey, ensuring that users could clearly understand the data and naturally progress toward the upgrade path.
This project challenged me to balance conversion goals with the complexity of data presentation.
It strengthened my expertise in designing content-heavy pages and modular systems, and deepened my ability to create clear, predictable user flows across both desktop and mobile experiences.
It strengthened my expertise in designing content-heavy pages and modular systems, and deepened my ability to create clear, predictable user flows across both desktop and mobile experiences.
I designed a universal, scalable system for all content blocks, enabling the dense information to be communicated in a structured and comprehensible way.
A significant part of the work was adapting this data-heavy layout for mobile, ensuring readability and maintaining hierarchy across smaller screens.
A significant part of the work was adapting this data-heavy layout for mobile, ensuring readability and maintaining hierarchy across smaller screens.